Asante Capital Congratulates Partner GRO for EUR 150 million Close of Generation I

We are pleased to share that GRO has closed its latest fund, GRO Generation I, at EUR 150 million. Backed by existing investors along with new partners, the launch elevates GRO’s total assets under management to EUR 1.2 billion. 

GRO Generation I allows GRO to capture a broader segment of the target universe, partnering with best-of-breed platforms within the B2B software domain across Northern Europe, a continuation of the strategy of their flagship series.

About GRO 

GRO is an experienced strategic private equity investor, specializing exclusively in B2B software. It is headquartered in Copenhagen with additional offices in London and Oslo. With GRO Generation I, GRO has assets under management now totaling EUR 1.2 billion.

About Asante

Asante Capital Group is a leading independent private equity placement and advisory group. Founded in 2010, the firm has offices in London, New York City, Hong Kong, and Munich. The team of over 75 professionals has advised on over $100 billion of successful private capital raisings across the globe, raising capital from North American, European, Middle East and Asia-Pacific-based investors. Asante specializes in GP advisory and fundraising support across primary, direct and secondary investments. 

We’ve been shortlisted for the 2025 RealDeals Private Equity Awards

We are proud to announce that we’ve been shortlisted for the ‘Fundraising Adviser of the Year’ award at the 2025 RealDeals Private Equity Awards.

We’re proud to be named as a top placement agent in Preqin’s 2024 Service Providers Report

We’re thrilled to be recognised as a top placement agent in Preqin’s Service Providers in Alternatives 2024 report.

2024: A Year in Review

As we approach 2025, we wanted to take a moment to reflect on an incredible year filled with significant milestones, groundbreaking projects, and remarkable achievements that have shaped our growth and success.